Whether you’re in-house, at an agency or on your own, times are changing for web professionals. Now, more than ever, the people responsible for planning and creating digital experiences are being valued as more than just hired hands. With the rise of business methodologies that mirror design and development practices, the role of the web professional has transitioned from the studio to the C-suite. Designers and developers are being sought out for their expertise and guidance in solving real business problems. As O3’s CXO, I oversee the systems and solutions we implement to solve these problems. As a business owner, I also respect and understand the impact these decisions can have on a company’s bottom line, and hold myself and the agency accountable for delivering more than simply a good app or a website.
No matter what role you play in your organization, you are empowered to make “business” decisions everyday. Whether you write code, wireframe or win accounts, you have the opportunity to do more than what your job title dictates. In this talk we’ll explore principles, processes and considerations that influence better business decisions. From defining vision and KPIs to fostering long-term relationships, we’ll explore the qualitative and quantitative factors that help us determine success and measure real value for our customers and within our organizations.
Mike Gadsby
Founding Partner, CXO @O3World / Educator @PhiladelphiaU / UX + Design Dude / Father + Husband / Baseball Guy